"Link in Bio" is essentially a call to action, guiding users to more information.
Almost every social network has space for additional links.
This could be, more info on them, where they work, to their website. Pretty much a space for a link to anywhere.
So why should I care?
Well let's say, a visitor finds you on a social network. They're interested to learn more about you, your brand, or your company. Now chances are, you've got a lot of information on that social network, which could help them. But, what if you wanted to guide everyone from your social network to another page.
Maybe your marketing on one social network is different to another social network. Maybe your audience differs in age group, gender, interests, and so forth.
Maybe your marketing changes from video, to text, to images...
What if you could guide all your different users onto one page?
A page that houses all your links on one web page. Giving the user the option of how best to connect with you. Pretty powerful statement huh...
So let's start driving tons of traffic to your page.
It's even easier to share your work with your followers - a new product or service, your latest blog, a new workout package, or an article you’ve recently published!
Your unique link looks a little like this: